Jennifer Uryniak, Auxiliary Services’ Executive Director for Budget and Operations today announced the hiring of Abigail (Abby) Haessig as the new Auxiliary Services marketing manager.
Abby joins Syracuse University from SIDEARM Sports, where she has spent the past three years as marketing manager. SIDEARM provides the technology to power official websites, mobile apps, statistical integration, live audio and video streaming, and e-commerce platforms of many collegiate athletic departments across the country. Abby has over seven years of experience in the marketing field, including three years at Le Moyne College’s Madden School of Business as a Program Coordinator and Manager for The Savage-McGill Center for Reflective Leadership.
Abby’s strengths in marketing strategy, project management, and creative production made her an ideal candidate for the position, Uryniak said. Her can-do attitude and ability to learn quickly will assist her as she steps into the role, which has been vacant for nearly two and a half years. Abby will bring a strong background in social media, graphic design, brand development and client communications to the Auxiliary Services position.
As marketing manager, she’ll be charged with working with each of the departments within Auxiliary Services to develop a comprehensive marketing plan. Her work will include frequent interaction with a broad cross-section of University staff, as she works to assess marketing and communications needs for the departments under the Auxiliary Services umbrella.
Abby’s office will be located at the Drumlins complex at 810 Nottingham Road, where she will report to Uryniak and also coordinate closely with Jennifer Horvath, communications director for the division of business, finance and administrative services.
A Central New York native, Abby is a graduate of Le Moyne College with a BA in Communications – Advertising and Public Relations. She is an avid traveler (she has visited 32 states!) and currently lives in Camillus with her boyfriend and two cats.